Modern consumers are no longer looking for taste alone. They are seeking foods and beverages that deliver real health benefits, from digestive support to immune health. Research shows that 51% of consumers are interested in products offering digestive and immune system benefits. (Novonesis study, Source: Mintel GNPD, August 2022–July 2023, US)

The ready-to-drink (RTD) functional beverages market is becoming increasingly competitive, and differentiation no longer comes solely from taste or packaging. Consumers are looking for products that deliver real functional benefits, and probiotics are already among their top preferences.

The probiotics market has evolved rapidly in recent years. Alongside this growth, however, a major challenge has emerged for manufacturers: how do you choose an ingredient that not only promises value, but consistently delivers it – from production through to the end consumer?

In a market where functional foods – such as snacks, protein bars and cereals – are rapidly becoming a standard rather than a differentiator, the question is no longer whether these products provide additional health benefits, but how relevant and credible these benefits are for consumers.

Listeria monocytogenes remains a persistent threat, capable of affecting product safety and operational continuity even in well-optimised processes.

Food cultures are increasingly applied to enhance product safety and stability. Their use is governed by a complex regulatory framework that defines clear responsibilities, limitations, and quality standards.

Microorganisms play an essential role in the development of texture, flavour, and safety in fermented meat products. Discover how beneficial cultures transform traditional processes into modern, controlled, and predictable productions.

Aroma is the supreme criterion for consumers, and maintaining it is challenging in processes with rapid acidification. Find out how modern cultures enable efficiency and safety while preserving the authentic taste of products.